Bottled Water Blunders
Its no secret that bottled water companies are masters of marketing; you’ve got to be crafty when you’re trying to sell a product at a 2000% markup. Bottled water companies spend millions of dollars each year to advertise their product as “pure” and make tap water seem unhealthy. The fact is that most bottled water is filtered tap water, and municipal water is usually more regulated.
Bottled water companies care more about buzzwords and endorsements than water quality. When marketing and profits come before integrity and ethics a company cannot be trusted. Take a look at some big bottled water blunders:
Nestle Sued
Nestle, the world’s biggest food brand, markets a “100% natural spring water” called Ice Mountain Water. The spring water is actually tap water, and now Nestle is facing legal action for misrepresenting their product. Nestle’s decision to lie about their product shows that they clearly do not respect their customers.
This is the second time that Nestle has faced claims of false labeling in the last decade. This latest offence comes during a year where Nestle has made $6.07 billion and announced growth within North American markets. It is clear that for Nestle, money comes before water quality and the truth.
Lady Agua?
There have been a number of celebrities to endorse bottled water over the years, and Jenifer Aniston is still the face of Smart Water. Last year UNICEF used star power to raise money by offering Celebrity Water. Celebrities like Rihanna and Dwight Howard gave up bottled water and lent their likeness to reusable bottles for charity. UNICEF used the same advertising strategy as bottled water companies for a positive purpose.
Recently it was revealed that Lady Gaga is planning to launch her own brand of bottled water. Her bottled water plan has apparently been in the works for some tie, and is going to be a “healthy drinking water brand”. We can only hope that her socially conscious reputation leads to an environmentally-friendly product.
With all those fans and a charismatic spokesperson, this seems like a smart business move. Rather than sign a deal with a water company, Lady Gaga made her own and retained control. Bottled water companies had better hope more celebrities don’t try this.
The Value of Marketing
It has become clear that water quality is not the top priority for bottled water companies. Bottled water companies pump more and more into advertising each year, and each year more water is sold.
When companies are allowed to lie about their products it is dangerous for consumers. No matter who tells you to buy water, the only way to guarantee your water quality is by installing a home filtration system. Don’t let marketing trick you into thinking otherwise.by checking your home water quality and using a BPA-free reusable bottle, like our BeCause Water Stainless Steel bottle.
You can cut bottled water out of your life completely
